Google determines your social network based on the connections found in your public Google profile. Connections are classed as either direct connections or secondary connections. Your Gmail chat buddies and contacts are direct connections, as are connections from links listed in your Google profile (e.g. people you follow on Twitter, LinkedIn or FriendFeed ). Secondary connections are those publicly associated with your direct connections (e.g. the people that your friends follow on Twitter).
So, how you take advantage of social search?
- If you haven't already done so, create a Gmail account and create and flesh out your Google Profile immediately.
- Join more social sites if you want your content to appear in the SERPs of your direct and secondary social circle networks, particularly the primary ones Twitter, Flickr and FriendFeed.
- Optimize your social media content (Tweets, FB and LinkedIn status updates, blog feeds, etc.) for target keywords to ensure your social content is shown in a wider number of social circle SERPs.
- Gmail and Chat contacts get top billing in your social circle so choose your Gmail buddies wisely or drop them from your profile altogether.
- Consider the type of social content that is popular and most often shared within your networks. Concentrate on building similar content in your public social media profiles to ensure it gets syndicated via your social circle.
- If Universal Search wasn't enough of a punch in the gut to convince you to optimize your multimedia content, consider Social Search to be that punch placed a little lower. Your shared photos just became another content channel.
- Become more picky about who you follow and what social feeds you subscribe to. They have just become influencers in your every day search results.
What if I Don't Like It?
If your particular social circle seems a little lightweight or top heavy, you can control what results you do and don't see under your social search results. You can choose to either delete a social network from your Google profile (such as Twitter or Facebook), or drop a specific contact from your network Developer Properti Syariah Terbaik.
You can ignore the social results at the bottom of the page when signed in, or if you don't wish to see any social search results at all, simply conduct your searches while signed out of your Google account.
